
Should brands keep bidding on their branded searches?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
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","iv":"01071e8d069e9cdf743a4546a0f4679b","s":"bae2c49dea09240e"}