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Shiseido faces 4pc first-half sales dip

The store was inaugurated by Tamannaah Bhatia, the brand's first skincare ambassador in India. Image credit: Shiseido The group’s sales in APAC and EMEA saw slight boosts in the first half of 2024. Image credit: Shiseido

 

Japanese beauty group Shiseido operated at a loss during the first half of the year.