Subscription services have disrupted the beauty business, but there are questions about the disruptors' staying power. Image credit: Ipsy
Shift in customer service can help beauty brands tackle scrum
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"00ec8ab44615dd58914f5edf7257a5bb","s":"7434740db3878f59"}