Sheep and eagles: The 95:5 rule of marketing to UHNW globally
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"f54b868074307b3b94ae940ebe11f101","s":"78deb1c7e192cbcc"}