Sheep and eagles: The 95:5 rule of marketing to UHNW globally
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"8cdcca59c0dcb035cc4c5024e88cf694","s":"97c8e0e18a8b8c6d"}