Sheep and eagles: The 95:5 rule of marketing to UHNW globally
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"61dd58550cd972307ec94b766c590436","s":"4d6c90ec3d557cf5"}