![Sferra merchandise on shelves in the new pop-up store in Southampton Village, a favorite getaway for wealthy New Yorkers. Image courtesy of Sferra](https://cache.luxurydaily.com/wp-content/uploads/2020/06/sferra-southampton-interiors.jpg)
Italian linens and lifestyle brand Sferra has opened its first retail store in the United States, offering a vote of faith for bricks-and-mortar even as that channel emerges from COVID-19 lockdowns worldwide.
Italian linens and lifestyle brand Sferra has opened its first retail store in the United States, offering a vote of faith for bricks-and-mortar even as that channel emerges from COVID-19 lockdowns worldwide.