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Sferra tests US direct retail waters with first pop-up store in Southampton on East Coast

Sferra merchandise on shelves in the new pop-up store in Southampton Village, a favorite getaway for wealthy New Yorkers. Image courtesy of Sferra Sferra merchandise on shelves in the new pop-up store in Southampton Village, a favorite getaway for wealthy New Yorkers. Image courtesy of Sferra

 

Italian linens and lifestyle brand Sferra has opened its first retail store in the United States, offering a vote of faith for bricks-and-mortar even as that channel emerges from COVID-19 lockdowns worldwide.