Sequenced call-to-actions superior to sustained ads: report
Posted By Nancy Buckley On In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"3e1c9ba4e4bb002d72af104eef4b8d4c","s":"2a562c11911fcd09"}