Sephora’s new sweepstakes boosts sales, Instagram audience for branded collection
Posted ByStaff reportsOn In Featured,Fragrance and personal care,Industry sectors,Marketing,Mobile,News,Retail | No Comments{"ct":"Zm67TvVJl+5wKlvt6ySEu\/aFOq715twqHjbp44TbHl8RbAZaba+EgVsNDzc4YJ8BYM0kHTLj+9lR59fdeelDXi07ySDhzJXYU4mQ6njKtuTVirjjHSRnV9wQkEUUnXyb+3SJjYkH26dW+Yok+bsSb6sWhF4Bn4f9VJ5T6hBCYZmwYy5rBtIz+nJCRy34lE6GSZmkG1gaGYZ+YKU8iKan0qJttI2AJyE\/ePRFd0rkeylEJAlSSsRUjhM3E32vAsSE7DMfKVA+Dw+7on+3+T756Vk1kHcILeDaH+Oe\/HTNlepgGzf2zzjW8AarN4zKaqq80YGaRRslZKWF6ytppJFRNvfyaTH9AzB8IyYxpkTp4\/ntXMtnzAY7x91ztOKqFZSBKYUmOmRjnRGpY0M0foCrVqkyVffPRYZ99mO6zOvP3wXv+srfqFrq7YKcx2XjG0F2Ui5suiL4ST36O8Z6jysuMYPjH+mG7+TgMmOXaniodH+4MviiRFyK0ttO8js4pQpWnyn1eY6MMOgZt2VLgCAKLN\/8ONdvU0XEoEHfbSDyjzt2a6TiBuiOWwV2Csuyy8ee9d9YETa3li4Pbktv25wEh6yDsaAMWwZBjicGFFT6Wf97H5eh3h+ekyHmpz8WRwa26XTvlKz6L5YtEYlgZdCHYf\/3a2\/6buIe9SZ3nn6b+KTELJFKDqeWBlXoo27\/M6Nck2MEJWek7aUQRMHiOXRA7Xeo3G89XreeY4NAonk7OMRgP0nK5NucsgKvPkxTPaP0k2nuivLxEt0z8RG1VUzqJDPq4zeF91V0nZQntpBIb76jJj3AbaN26yHwTnMzwyZOrQIeBz27TPSEloiLU4MWhEFxj1Qh\/olpH6T4OvsBaiQrIdYJYif5Y9TsdjUATXZk5RDSk6A40\/iq3JkVwgeFpT7Jne4Lgu1ZgFzN2A0GLood1LRi6Vlii5z2wN0vDaJGqvvwKDV8uVYuI5rX7QwDA3+qwjVmbdU60N\/rfn+wRKfvYNgXjqWnaUMT3BqN8LNWknGcJTui9HbmitUiFpXx0SYX\/UaZoXtJdWwmnqjthDU3d40dpmKjg550pF8KsjdTiSDodA5YRqL1ysBSzURzATT90b0VsDChB7RLxrBnd64rBdXRZKY99464sZ57jtcgWkC5slmjV7tkzliAXwYC+HviumDE6USguceTlrHJbcltwMsePKbB4OV6OWs\/g9p7ie+X0zlW9tl5H5IqDNaE6BcPR9mA+cYiy1EmhLwqDUzoegXxqhme5An0cn0N1J3IF42KTGjbkofy3gJAMMjgNZuB4Tu8ZyWDfdHrRRGGzfaGJTnFzJdopAxOmrP7zUbaU\/WH3wvbvIjgjWyYpZIu2Y3VBDbGWtVa9wCqF6CBFbjIS8i5gM0U5nBkddZpRQoAGgPS9Q5deUWXhRMHUcNi0WkWzw6YeBIQV5z\/YqtUMnydEnNJx6KrL9m2jpZmsrvFtbtDEgprVbkjQfGdPkXgtYqfJDL\/W72COPd2PG+EClEGp5NATfT4BDlMUPjeOEX5LPGcxvALkquxT4mkv3Nq2GgL3MwNOxpupLUgfuw9IyyGEcfWfeQSTz2uwgXIoUtAE2rYsKiechBd53ShtDOVPco0x7\/tDwjHzxCw3s+gsDjsKItsYf8ekIDQtFppwhhIT6A1TlZpnfpKFvdPMqNvLZOXWZrOm9wuTp8TLnjwQs2TFzGUjSdtUaKQf2tPAoeX6zf8IfGP+0lP0jcSAkrjzhLnmYonJiwrCrMZANg4pmFAQS651QLI2eDJc1ftcXNzIIpcwFIz86ceMeA7uHEqGNVkq5KVsRR7go3oSMgo4xJjJMZJbhy3\/bFC6J\/v8dGI3wg9\/MB+33HlAc71ETx5i8Q9\/tm+h\/EQPtR5gZN1fXwXncrMAD8D8TnRWW2uGWbh7kJnKrS\/8x9z4YdqRxY9VzXfP3hG4ky6irgtYwGHTg4SYxPi\/aXFGg\/Z4eC\/rbiVp9taypCchjn1rJZnj3LRX2efoxO+sflqVp9uLp07MD\/f536H78oXyk+Xu7EJkw8pDNYMJuYSkDL2irS+89KJq0\/79063pgqqdpiMMMA5\/ZlvdaDIm+ulm6Ye8SRePBNcne3VGrfXectm3LcjWAljUidOQlAfNHxAhhR+YD+pWs1doNrR9aB4m23coyL+O5ruTWQkUS5Q8nKjx2Zm+pKinv3nj0wq\/e1b4SrOsAsJY6MoCZIGL\/Ns2+W8YUpLvJL5OONNYiF5\/iDXnUn+YR7VZ7aq7FMM7s5WwuRFoKi5RbcYily6U9rq3UwOlGqdFy4\/uNMO3ttl\/9WiSI7YnsE3dbrWBz1nqqwf2YIiLFacKcjrTrEAqeCPqrCA9SJq\/W2xPC5UqKfG7akpHsC\/KsjWeht+sad8rgfqJDY28RScPTFnioSbLyaRLcp1mxgj9WcYaBWlNGtAUb8nNCre1rlCVH0QR2iWxNOdCTTJsGucXeG35MueekYYmN+Vn29voWPwN1\/vY+0ZUcrokDwqdbiQxMxihiWZ39eQdRqvfS7nutXncwT+UyTsjSL8fWrNlgTJvVNtfXigOzDVvWKMb09t520p8ofuyB4n++dPkFUoM+pIAMkUpA607JtNEXNH5M2L6SI\/HPXsu2QRpDe02QYpQdwwUGp9CTZ7ePE7h+xdqX1a9\/+BrGYxq9+tbZjULO8Zxi6ovueOXpL5h8WVMdjs8lUD3UdjL9MO\/MwXv2+4Vsx3mT1WD6S7krui0oHVWSeeKKl6XNIq3XPA4vTVqevke1u6bYcnfgLTwKxefXRi\/2z6Xa21yxGw4TxGdp\/I15DfnSEcMHzuP5\/35zUmYhZ834f\/2JYCfBwXp7NMZPzThp8ZQogrvw6OUw2x8NX58iy+1\/mcHdnhLAzOCbcU18G4ugC3KK4701Jj9\/CoU4YeQB9AcEle9tMXBQ\/rY8i4dD1g\/UkQzaThcBLSx1WMy+eplRfOR+GNJekkz\/MXMhl6TF9hHS3SKAqvVy\/8WHkS4\/AojKBApBgp6paDH4LlV+Md8D6l6i8kqXzewIBJpNk+lyJesyG0L1wvGpDcD2C19Au7tqtep1wNP91st13IIYmUf3Duw+K8TXJgdeK0ghRT6rDeRz9Q7s3tMpnB9\/zqGkl68VggP1pXZ6gxl8RF3zMGzyWgVqGPBrq1HBJ2J3QelCrfWUhOQ16LVfhwIAoxyUqFMZImxBSb\/Z36YL8aa76bxF3w19MiZ7kBipJf6KNBrt52adm6FWEw9+wetPUCNX9DwgW2HXvbpSojqJqdaOmkc2qieesNIR58jCLK7hAO7z6SGKro5XwrNZtX7nleASS8gJ6tTL5TYNHQ3Tt2TGPeDMazEdGPGUY5PeaVPvm8DOQbNW2V7eSUtFZ+u8RLUs6L44JqD6KZii9Ge0sYcIJn3+R3k7StvRjgFc9FastlJstYaejrVJoa3GJQKKpVlzUhs\/KKgLo1kEWuAzTFxgeA6MA9mmUU\/lkff64Z3iOOwQ9DATaPs6HehWUD0dQKFJrDUwAaYfBvl6zD1w2c\/TTSunxjlGoCCaUt5XJ7nVW+AsIlBmBrSelIdJlvzSOU7V2SZ\/buBQ62eKIwoAP\/lnxu3HeOqBAT1d9SdJj3SZ4284n2U7QTpMK2xINFyc9wN0XrX7TvYJMj\/zAW\/tSmae4zdsbhajYce\/4iHZWACmflPjL53G0B60nDSrhQvyw7M97+AuB02csGTx92vkErzK7Jv6jTkebh9Ho1vxVTvsRAvj4QGp1Rm+ZGP6\/Dsrq3VSDd7ilwjPotpoGQiMf6Bu4m\/ge6UP3BU28he2Q8DTVJrxI1aCho93syT0Y7\/R1m0\/DB50ZuPnXtXcE5NkbETNMZRsavO8VhpvgU1Ks3rAxtD8gZ7ztXbF\/iqsjR0uH0N+1TqsA9hWj70tV2SqgmEGNz7bxWxUB5Z8k0EJD0ns6K63\/VZ9jEE3IUeFGYYiHeni0yg3y7QAjv0lzykKvpVTrBMObRv4P3iYVFyGdbTWNSTkT4WPxyeTbDq1Cgkm9DdBHd+DpJBsdJZ+iLkazWc+6IFRx03sDkvUnj942bxJiLUSLUKqrB4YNpUAgsqhGbJ4npgHyM92sf1njFRrWZaTKypB9AjZWn5YOWRP0dgDamy2XD2Ppc5YOJwiK1c7tCFJRt2S5OP4GZCthXNNsZ8kqBJjFxj7e0TENPf9FmGoKiFKDex04wpeK7VTs6aqtc6r\/be2vgBHeuW7ThA245yzGbudHua9rTU9ItF38g2Zukfv\/u+c3D\/KsDQZF7o\/IoV3APey\/XhCCjCMRb+pzm+WOQdf\/nlS4Q6rHURiPWk92627jmy2JhPt3p\/BMvMLQ2lZO1mZwm4pRChz8v5GZz8h\/5dkSNnDPtgWjuHK3XhY\/OLwY+GWW+dKaxC6koqisOS1gg8BBGGeMZfmWGFJbQwpMFGKGOlXcJn7Edup3VsXdV3dpxv0VBBUPH7WT6UsbpSVX+ktLrqOwdSfEk0DcnPDMC9coBRdqzUh\/LA93nPz1\/SPtU12dFLaq2cd3\/8ZGOFQFvs82jjDwcxvJhFiY40Syi3rf3p0SbmzE956UTfORLUcZqMJKKNRt\/cUce\/+wpobaNc3xtv\/Y4xcnyPIq598Ryq1s4\/T5pu0OonA3FkwK3jCZxyDK9uK+M1XfrCFcgxdoCNNgiBgjskyt0IHENvWWp+sdEZf8l20Te4LAD+HQ85r+iByffd4nnVBVdZO3wxnk1iGYuOI\/I2QZfInSd61WFrwtbVL8hfv0HC8f4SNb6Y8kyhVQTYq1D9cfG0Cg7iezy5etqG691Antk3J0mgLOE3cz1WvMx5diQ9YgtkfnUMQGVuP6cR63FWehU954\/bW0i1IDz9HALFx6vHj\/Yjoa40C1IK3lpjtnzxFwrxGUJ8VDpVuAr5loYqyPeGl6DFLEVZsh5NBzpuLO\/QnstO6lUi\/N0UFrEQ5oLwYEkOC2Gsj9VH5V+fGhWQVh04CsyN\/NNOtsPUQfCv71RgLpvVSkMrXJluCIKaqpII93G29X5DcWfmbTkHxHToRWb60UulvBF62gK283lvXsf\/d9hVJSmYKC+uOueQODHXr0huAMEOym8pGD2Cic76dGFGSNTphys1CI8WGygLDE8uw\/\/C1n3VMVG1cd\/igGRQwIf53Cimvnz36KVWW9uOsHqXVtByhZxPfbjrN83PBniEZdc4x+03WHHHfWggXmlRQHfIoOV1xlrxtHXbc6524nzD36xLSTi2fD51C1Ukwv4Fdc2Z559AOp6Ax+72QtXt+61BlLcqRFJOaq\/ZStvMdwOA9GQVEEnoXZuFTRWmCSSEYEr6we\/OW3ZZp9hNvbiJmC4thGg7nCavaKZumTvKf5ke\/+b7GDlPljhvbJvBBvitFZykJU6++GVvlKYfW+0fEjxnDv1OX15PtzK6PwshTHaHbb8N3EEj0QNOFH2muxNXMwC6DJT3YqsilPBlZNtPr3Mh\/JKNGDumphnetem4sHj4K2B4SgFZyi+GTZVRNYSdhtv3S8EZkT3AuLXkYHZ148J+LtBWDz4cyWGo0Yg0er2ebUIlVvEI4XkUfGeZAwo+fbb2IO\/ouCY8dbojJAlycuH+W71zxBVTN\/P0fEaDagdwYt6UgiEnRKdGV6IyKs7UnRCsORCvy0PVH7OaiMHsu3E02VbMWyROAt0puRfzi1FfUlRjs85PiToWK2yznRje6OV9ORw8uZPAyybMSjlNfvj9BjQKGW6NsDq+MoOyt0YyZTbHJGcIumfK8v5oEyeoxXhyZCw29\/yXFQB5OBQBEgnTTzUmhIK4nqw1HfTRcAOmUGxlFO8lZxaA0sOfHtOcDZBdkMjenkOb3nealrCRXq59FAjJTm8VNSOCZ1ld6Tg4hSUa9BCpD0JWQ+yb3GxKgOMQncxH8eyrIdRELpGP6MczklxHnzoDmaV+nMXzyn4WkCzvpOCGJoYKP2SxqGML+CBslOpR5Xrjq5T4xiD9RVe3qPQCCe3\/VV0NxYy2+M3JuaIvsRh1W\/97oyMachNZY7tThUf4cFeev4Lr\/L9FLw0Labe2YzhuzTle4kl28oLKiPN5pLdX3VSOWngl7IIeOWgv6V5axxxJCVzOL9SBUZXdtAMuQDksxv1AvWtIq7zFV1XJKxn5J+29tm2eJGxg+LrnN4ylIcaJ2H05O+S6IPQsxlAHTUqRZRzp0PLtzSefKE6fKbVQOzPYvUMFpkAhMc4ml3MxGyegOwvoRhY0Bprd6xaHqF5EpJ4CjJUBp2QYYzLO28DTZvysPdueicLjeDd9b7lONfLroSHTfQvNpDA\/lO8iWAL8vgpHI+qPSckSRw03DEFBOr2Mh5XqdMgGuseYaVqvM+It6IKLA01SRlCQPwmjhcbbMI+vlmYEtTh395AzACAb7ZBGwYUO3cZ6pFkUz6bfKO7VKPReh23iJbFo4i83R5n3\/ZeaP5LxYq2fNCZlzt+qioRMKE39Hqw1hQmS3NOH7lI05SzFrD\/fNKolvL\/XcKKcyzSPLatTSzFko1d\/cMjCiVy55b+1Ht5Xw0oQmY60BABVesCNJtIZ+MAPYrCkS3WPG0Kr6IOUU99uhvjQ++V8oJiXPuxTWpSo0\/+dK1neyDXAhXS4ZM8st8KjRSyhFKtsO6tI2o1YxcUyEaH1w1vOhziO3DUaIzFJk32iNNmPfJPJeFFViIsV6FCgMJeU71wa76saErlS4ucPAdJP3uyamYRwoBiaslj3hmVJF0unzY7qJWLQmcBBAE1p1B\/La1G4x5BWxSK+1A3hTqesaGBpVq4vwZ5O5cjPRA9oWseMWYPvYZsij65801aAh29f3fGANvgAM7khU2JQxA63tTwhAOy9qbiZ82PCepEpOaztvXZppEbPPo6GieSgE27J3NF8zp4UyBWX87P0MppaEXY1XCtksj6LLCEEmK2lqCb2MMVm+7OmHc1ryC+e5FYNCFT0knjt2Ot2P8UfcQfyTn89tYJDqTmw+EAz+KkD8O2nZHTndLpAcrxBE4wCpXjqVza+QdnwKptjeKk2H52Iy3cXt6rOz1JtHZkcD7e374PU+\/2LGMH4+ujxvdHcPXTc+0jkQIDGrHYZbE2T\/j9tTedeNIkzXfAzSjNSNZwUlCjr6OCWslmBlMFjaX1ZEDK7IgPsYPW+tWHxYKa6Ukek93W76E1duKLxvxPfNdRpyChGVe4Qh0Z4FfbejMA2O\/7DZKJCnI\/1q06s5O16rIJkaCJFacyveITBIFROo6PGjP\/n5JfBDaTFokpftO3ejwxiWmPo10sjnpmOHmeKCvXnGBdHlwgSJCBTb\/XTYjU0MWOw+fkS6NbEAxJNbaQd+tYjRwqQsoC0ni77XYQkXXX5t82l9pLTMot0q+CKkLJw4JblesnF85\/Ii+LvD6coM3MAOihOk5vI1moNm4NX9K6Uq+1Q6tXgh8Jw0cKwbgRD2arFCsX+gWzwKUHBwDt1+dv2rSryMG9ydWQFM19STAL2y7S5wH2eBk\/fLXvA7uKoyc7ZYUUN0l19dHVT\/cjmdSkrigllHL\/gFdJ4AuUWqPbehGIBruNGXE9BS+g9dlCngfUHACGzjxuVYz4pt\/1N9BmDeDnj3M\/u7r1aK0cmS5T94y5DJ9ctm0TkyHeoj0dsaE9EfnQSGIXa46y0\/mml5rBm77rI9VCN9KMJ8or3CAWu4CmrXJQRGWxGCXmWvQxti\/o3E0BZj53O\/dyCsnq+zuoIT7slq52\/32xdFuUWB8qjuoJTTBbmtoOOddpMAFL4hGyABG78YBHAJo+TwrObLc1U6r3gu3Wo+u1hdEBLrk\/c7Hes0A7nGm1zHIB9\/gtpWIW8L+7X6f5mIF\/XjD1SSg5RVY4xpVKY75bLNJuNJpLXYByxRF4eH3cESWfKvGiWqm8p8iiJRtVV9a9NF2rOSgLft105Yd6A+Vm3mvTp0pJnTFqq5e+C3\/YePE6DdC3iHZsktGyeyaOMtaJq6+cmM26IsQDJ8eDzRBAGlpCxG6rDipfTh6AKOnUyOA\/w+qf7FwQOcCy+ydKgI2XS+FSaE7Fp\/YST2Ki0l3\/9q2jHyE5VSwhLv66OPq5nV8VXwtYquv9il1hvn5kjZOO3w1zJrD\/JjzPDUbXn5e66dI4cj2MR8JRLel9iJGkMKY2alNr3CV2QGpQ1q4TVdhPPL5IfJynxo+D3GBdCeKOieKPpLVJMcGp+d+lV0KE0yaO+aXUoSHDq8rpzyV+0jVpn3EMmT65ephEch8\/UH3Sr6POz+HR0YSOEcrq2Ww7gnMht2MYH9SJ9fiXrw5yBW2A51GbyD\/b5Frgh+b7YqrKLqFD0euLsgz\/48W1xM3RF9FRE+4fdDy9FDi80DniolxlRY8T6mEU1j8flNVQMDylPrDvZNzHGxIYBjGfCC8ZgjsWST+nO8QXVwdQe++1RvilscfImMsJpf0iQjfp2NEa9PI2WsWF0v9VbeEiESoOIWrSGDZYlPhiKK2HC9A1hoyyStelTfrKA5E3vYOxAdn5ZtDoBmyOIFeLikwMRaNdA7qaRp3CHu\/Khtg3s4Q\/nkFRFn6rb4ZCyME8rX3cc6RJ+exSHjuTstUDtSDYFBagkhm8Jf9vbB9tFvuQqRWA8Xn4nACCpzTRBqVu9hLAuonEz8tRML8qSjo+","iv":"7a8c222da99b449ddda9d09761c9240f","s":"a95a80d5a04c96fc"}