Sephora's store in New York's Times Square. Image credit: Sephora
Sephora’s already-great Beauty Insider loyalty program is getting even better
Posted By a Luxury Daily columnist On In Columns,Featured,Fragrance and personal care,Industry sectors,Opinion,Retail | No 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J6vJUd+0pQaSaVkkvJaR4TgSA4FssPROejEzGiBsANq66XPWHMnaoTdZje92NZpZ9NXEfjrLKmUA2AmC2ENftGshsteNZPg6MgNFZ8xtavxlkg1sqKCKSaKs97qKNXBqsfDBisDkW5VNQjVqGFzDGY3SOU\/Ll2l+8VijGYhxmbQ0plYXYJxlkXyaUBwwUJVbByYCvsBANniuQVnxS91jWwLfdoYh63KhSqVca8H9tLuRviSQyD3Fi4Mmxh5wcIVq0Vefn7I38L7LevwRSGkHuduyMwI8dktO6hfPuyMYqVb9EKc6v2xh1pGrdvOj1hx4lhh8x8XAI\/+ZRzq2U3rdtzgzyN4ZXxX0lPRpeLcBLR87QoCCPAo1Ue9bzyATVKrvvC5r6M1C7rmA4hgjPAmm4by7U803G0lTX5JgPuX+RpqZHD2BmRw8KiQzKokRnHhug\/9cEN2kLp0TV6kZfCTs9wxRa5mFTHQpJK\/8fGbWGBggtiHjXxvAedNBEd0H90MhiEmT3qOs37J8W3Tk\/meKJ6rikc7MNUSNlxlwSxjv8HoEU53Ev2MoSH3Z3FzEn38xxgdnlDawPWkuxNLdFCQOPyskIDoSCD+JZUt5vHeKi8h6Efo1bNrZfIqdlzIG0qm527P7trSIXWvS+cZWoskGaWiBrnAHLeN+aQbFV6cLGR3REwtiy4T9ugzdchvM6Beryo7SregeNoMMhYsuHcPxUGQz69BxHOX2osC7p0mio8AcuG\/mHBtKCUd\/ckTuht6lZIAt\/QW7ezKfWYB0wYJtnPXR2iITxoaV5lhDEHoiN74G8njnF85fbEDH+NLh53TYMhvr03voDR0DMO9QtrpRw0k3hdr\/gBbOHzCn0GVawc2B2QKcz4+eGC8YkwUotAqRxpEumj0nA9rnwUIQCeA2DP8xEvfjFep5t6O0UZ+TgehrIiYzcMp1jILMLLnzyUiikostPy4b3jNPmGaTihh9WW6wvgWBtWEhimBxQbmm82Fe51hAJkXz2Wtl2UXAhqIEoEh+etAD29+nB4+UdgEUHUE9MvE\/\/aOl7iICU1mabstb6V6ydwzmYH4sVJUQeAmDo5ASMGw11VjUvIoWYtnv5aE19CIcY1I3LnINnJJYSdGzAw5m2tHdZM4jnTPdt\/GvFvOPD1t\/D1PGvIUkmxZEqfPX08fml+fnsItbGznWYwoXSHD3Tg8AliE5Qpd+N4X15MxJRXVTnX4mZ95WcNMVanpWypfXsk1CZqMxOEnKwMPSdInCCBX8Xa+K3I5rdx8Mu9\/HlfW+XWNo9rs3QPhaKAmPcE\/W1iNzNW7N8CCNDm8ncPpAF3gbpPT1+2Pjr3\/u9NkFywyeR3r9PSVHwhmNHyXJcR\/n5\/KYXzGp9E2FBekHcCF\/aVJ3zx3kXo33rtUhYshq1kJaTXOfrWZmYLKqy2ES7vkh2nJVWw8ltSXDBTHJ6r8CH3rvFlvN9\/N7k0asfJ6LPME+VrvzhaWNBQEKWGPFxKNEJRas8yWKInYpHapburQ4w1YM4WT6R0hlZL3S8Lm1\/BuyM1EopTqq2nA\/RhxR5J1dEREnADMctosmxFWXLjf70b9V70XONM+ABJfViP0YIaHpR6tCjJguyEsXx3T31fP\/oZtAsmJ2ezWdmOq+321iyow\/1\/6Ww+sIcalRWj+xz6c1tEwgE1Ub5+Z4edrGbIrXG4pC3uSdvTdwS59xFWcqNudCupnxS\/EEqIv\/SwzbnCYAVKZO41PVspekx3UBAYaB9nlwgGCwKNSeJiUUEClQ+WMlyMn\/0qUHJSHF2PrTtc4hRXQ\/iv0s9A3MxXRBM7eKPDINiiP2zh\/jEDkk8N0ITzpAXOhqFr55X4uFZD855ADwooGOlXoIgVmk3u2IqdsI2W2A5rxdKKmWni2Wc0v6hfdOeAEGuqghcqTmBPgKKOyl+NRbwFNdF5gQLSFM\/9GW0vc6MdW5REIPNa0LWJ\/siOo7quxQzeDsH\/S0+v3iHiOH3YEYFn\/9xRueZFPSboYsvAvQ4B+4LKUgMQA3yWqfKLjMZVz\/MxgF6bZK+lQruoy3DSyWw5Rxg1eDCv+Q4qYQtfAQSBZnK4Qiym4rQkBbl5LRuCeEnzlPSPVGCpoG\/F+FnRx+Kqo9T64ZgK9pZlzZm88XJ0c0b50jU9X20iBrRfHMv2p68KdIJat9rAB2teyJY5qZEWQTlejY7euGsJarE6m6UmTNAyMfD12l+VyjnCnkutMHipH4IoTWlhoAw0vGng7VeBFOY8o6LNNbS\/fs+pOrw4qXZfpaAw3HnG0v4k+SwBMG0FCPCieKKR\/3O55RjptexhnFqzQLJmP1ZdyLhBw6Yhq\/ldgPgyPuJSRPgxxdr46s5Fb+ek8jnnklqe7JZyeINHYakRea3JEsu70+PJ8Bni\/rNqTHUf43UeAt1nls9cVGuaGPt3dxAIcWthdt2a+jZ+jGEsze9yuWyizlIiqkC0V4oHIS23Fv1BANt8lxzjKO24OoEZkAD\/AqNUYBkBIGnsKBQaZZ5ieoHK6KwarOXofpne0SEHdG1eG3bBakCDt2LIz13hDd0qDlfCQVDbpE\/1qZsawZLO0uhyRJD1f4KQk2SkWPtzx3pyt62g76sIdm\/kq\/yZfdl6lj1ArYnWhQm\/3F7Z\/PCCcHgDNNfLwQ8eT4hN7Lbb9VZNn37l2dRduYhsn+RVA4IYJ4xMvIUjqiJZe\/gVW5bT7aBED3TCRfB+mcwJBRAjueD4mONKzGeclQaxiKyMNBVtW6p04QXszKVn7QI03DqiWofFCxY\/J7451zWOopviVOjfiIkIUMKf\/2Et6oyw6YrSxyzAO3nAJQrraLpYs6qnKNfqu\/S0qgK3Qk+V2IyAy6GcExpSww2W3VOqpzzY2kK3\/DUQ8aVoWNegV0IvxLnWYYCmohmiqYRA2j6CeWEpUcZK6rM4yW9xvg3OpxOOvsfO2Euvau\/jpgJBa6wyYUbkO04bSukA3n5aFKrve58ldRAvPsRQM4QFW\/8oPwunzi8Xx9cY5TMkSJkXXZDZnlVvcLWiF\/4Vt+6W0E9LTpDKg7oIx9AKJllJfi5DEUrATx45lQbo7sDiJr\/Sx04fcs4Ccm4388x2bazbRK62MAYYo9xF4vlIhIP0pcwvIIBZ+I4TSbVMrN6IODhcboku0k21UgL1wug\/uBRSPPPSwdIDXrp2UEkljpfuX\/mBFz9SGOeKG2lKWlm0t6q7h6FQQXhQMtv4Sk547lAJ2PzYlJ5EwSBcp9lTEkXAFYB7Rp32qvF\/4LYZeoEO\/+BO7O6Hl2Kt+JrDSDzswrx9APsDhEWoiX0mVufVQ1C4woBfUXst\/k3q9aM7bMggvWYlbJYj8nphOjQifv64IreFPO6kY+aqP5FZC\/URuM9CPk+3EVFpovTD1yofmQ4\/r+gHGtG0Ck6ZLAPH3Blv+leJles+u\/5AoahSD124\/ihJ9++GknGmx\/dOeC6YA4\/O52XMJA4NSy8gz3D270pfpTx9iSuZIKhPG2i6iazAWjNHOj7deqlg3D2y9rOU7l34lgmM5fkX1Ohvz+QDUwEVojrM3ocD3iMJitJ3DcWbUlR4iTdz85G3casIFOO4LIYFXieG2QrlrX9tHtvttp99PfOrmozNAVBtSx3D7As7Va2YquWOYjKQgY346q+9J8+kwf7lMi32hgNwhA+132+PB4f4c7MfuTfE\/yNYpSwor00AW4JE0K9Em+7AYHcFu9l647\/xsMkH6QSh0RCVzLBAwJoQYGArY54UvKK7L8\/36V87CXdVURdhH2fHbzNZJk\/7ChLjzbflm9JiJUXJc2pqwgbmkF3waHpGKx9AnhNHa45Sb+dAS4WTaHRwNmQ0TUxPMkf+FyqIzdWYlSmeYp\/xp8\/tBTA2oNhCAgfE3WMr5770gavZjf88A7e1H6+604rEL1Mn3Noi3J99ho6uE6beZE2sCJemEoAP47HJKoA8OdZGWFW+88WAg1b5CxuuezdVkYDHxHiMEWI\/yLJLfN+f\/u7u3eyt4hdXFNXCleudnBKfjgRGXxh4Nesn38YFZy0TWjmeyZaQI+7ctQ\/dMGFdECXL8uzbE1+lxoJOwceV4VuI28y05uUptFn+xrlfDah7sI4ryWeeMJTh37q6md+q1wnCPmpW4jjhswnRk8BqyC32bZXnH58Ee\/9QGz6MSyZzetrav965YFDd60W5nxsMTJjcAENZ\/mHozoeZ8dik3txMEjFvLZBIJ+LohlGLxQFSeb7bh6O6KXBMB\/58rUtCHeQhzzQ6ovzWUmxuBUNCfKiXlsdgAvF3hEWfxq1L8fIbiP1YMoIl1Vymm16vGYaXRaS9HKHU8K7g9XD4gBREgN9T2+zQrpFA0MLwN5+TX8VS5Gz2U4vhoiX98QjzXRu4zFBksS14BVtMdgfoPDOxoPLk7OD18sipi\/52qppmwTl1c\/W\/\/NMmqZZEdK0OZCQrJyvY3iE5VYsCBiyHR3iH0J8CwENr+eDfRZQEagQx7arC49fu4Ufm73Ob8i+\/\/uA\/MfY5up1Uh92ZfKsKZImIuRAkvu0Z+RJ\/g5TYkwFjDVCN8xlKCP+KA44IKUETctIvfF0rs51A0klEkq+8zZ8DRGtK9KA5COhu\/rLxvC0O26uzXxV+AMHPGvT0p1TkFZa1hi+r9NDUBocomjh\/Czr5dKyaxl1+QsEkc9hWkaz4uOvmo1AfqBYs5FTNosXHPo5M3iiIFrMbxhlj3+gTF0hafO8qryO+ERHj\/ZYaRRuLbiueJnFE\/mavXtVlY5+5ssJhgwGyI21K11rEG25ZloJyN8ceplEkN7qnqOiHWPGTUmjPGS3HEYX1EQ7seUmrJphF9A3vbGZQ0gWJupP9nYOnvh26K2cZryTm0lwebCTYS9q08edMJYhNHp9evHLZzBMvw6A4MZl+K6esfBC\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