![Sephora is testing beacons](https://cache.luxurydaily.com/wp-content/uploads/2015/10/Screen-Shot-2015-10-14-at-4.25.21-PM.png)
RANCHO MIRAGE, CA – A Sephora executive at the Mobile Shopping Summit 2015 Oct. 14 said that while beacons open up significant opportunities for personalized in-store experiences, more time is needed to figure out the best engagement strategy and for Android’s play to develop.