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Selfridges Unlocked grants customers enhanced brand access

The offering is inspired by the brand's founder, who throughout the store’s opening in the early 1900s, gave keys to customers so that they would feel at home. Image courtesy of Selfridges The offering is inspired by the brand's founder, who throughout the retailer’s opening in the early 1900s, gave keys to clients so that they would feel at home. Image courtesy of Selfridges

 

British department store Selfridges is introducing a new program.