Selfridges tackles gender stereotypes with conceptual campaign
Posted By Sarah Jones On In Featured,Industry sectors,Multichannel,News,Retail | No 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Vj2ds9QkX0bs5BQmNe3hMQc0zaflaedj5WMf6\/ShawSqp1rtkC0\/fKQH61vGAIRNu9lMFvY5TVOA38YN+W1jVgNhbo\/sQA5Pq2HAX4uDTrFWvyyMXuXBdLQjqmSSVusOguKILQ2ZYy2YjiVdd3NH5UXLxs8HMffbiy1QzMwcMWx3UE4hwh\/jlga9\/ti6RrulKu7Gh2ExVk4W1VECkgwEZDdcg6IF1GQr6tDUPo4IH5TmtsAD5TSi8IXNKo0x8t8Tyvq+PtbKs0STCTxvhoq1Mps\/lsGd84uQXTXMsbO4IZFpjjmehfL6u8VdOewdi1UAHwVlJUFGF6brLIGXqoB5JOX7GKiwq58Eqpi2sbwZVdr8pxR4vqT4fIIOtVY7dxfejA33Je+5Jnzo5juKpUa9yHcMGOJb8AvVNkeLc4Z90mrQlNPgXt3KaOk+9BUUfLf+STDwiUSX1aYOBUOPhQE0wVBUrYOobfvCy0BSQXGBioztIPPVgRRtyF04NMBSa4tHS7T8OIj8gN1cbVk+K0NnZqymMOuRJxzk9XhBfUZexDFEc9HWY2PX\/WNsXJMnpHpikfGLK0+ZiLFsyk1pfSQ+YBWnyywpDDDg\/f\/BnDkH9WlBqxqrwuDOWGYx5P\/F0KSj3sTHm7eGEq5ZqNshgCIQGUe6R46q3fsYmZg4K7W6kDwvY+Irp\/r0AQfYViEYyM1uHO8TKvMIK6OQ9BM39mI\/T4nj\/DOb1+Z\/HZ\/ZNDIBfXsIV9oTIR33buL6IIDsIxhz0S1fq84sSqLxJpw9Qxzh4QA5upvhoyyvgKgazwvHlVgZGZAuuEjGfKAM0T+ptzaQlDhBxybwTO9B5P8yrkGVaZNIgUP6pKNIil5v+ElANZzTH7iyzjp5Mrah5SV2mepZxvjP92m0BOyc6DWVaiMFzCVYnGxHkod18Bl56Sh13XrZqD0vJToST6DFWzXWErJSJ5PZlrXYf+zNROhJ71kYlb87S+gD9G1wAaHLkp7jFBjCBy2fPHOt5mH5ouJy4M6MHH9XFhGo\/XifqBNWxELcPXkMcVEUHlvqy2YUqYWDukh2NVzghoCu37LwQPX2VEqtBJe7B7vY5A34ELYLDYrw8Cg2Gs9xpYII\/XA0X52SpVP7BUWYVHHHpUSAuUk1PP+8a4TIQuo68FoBVYRUy5zsDF+SqTb+bIxtip1SBECc9m40lIEGclMITMJKz2sgsuig\/GzlC2rJh4xWMzqO7TzgxviRyXWEqJfLKliPLI7B5EgTtXfOotkiOwDRet6GY6jFJtjz+CBUsUVVG2welbNjXHX0rPBpqW24UBKFCgx36Es+d\/swQR\/97QNxZJTG8ryDng3I\/p2ToWk25ZNqr\/poC8s4TrFdQ6TJs5MD0wxU0Ywu94TsfWNJIe8TIFwXfOeLRIdwk3m+eS1FQXpkdRHrntriizKJqytt9LwEaCvcsutnzDHUesWF+srScvQjI4vE65dDabkJVDjGdHWgBViyRpvFXlplSa7HzinjciSOlt65+dX3PiXJgbnFi5MODHbdElfgftbeX9Vfr1wu37WE8VteWbJVAUfNLxQOMnsZifZyiSA1cAIFxIYDSrDkhNRINqxkrPEEqaU1m6UOzsoeTYIL\/a56NLH6ORoZ\/bme5lMUimxR48nH79R0wXS71pjWAewd1SxF81n3ibcG9SqSjbMj1AeB9ijRVvG+a3Pz\/dl7eKhANO36uBLXA9mhOLbUB5vy5qeOVXvtyZKP2402ek62AdF7A6TOcOnHtgquUCeaaphmFMvvkdIWVMqcSKHMXw\/TNeU27GrUG9hf9xPp7hGc5LfVg\/KtXUHfTbxAsbnyKEA\/4e1eKBZ00wUTXRTqUOMkfy5MVBwgrra7H6hQQy26OXgKgd5xBS\/wFEs4mk3ZeUyKSpnEE1l+uyhzcUmPko1PFwzfcaAZT2i45AZG+aPU+FrnV1zfUND7Ov4C7A28VS+6rTnUtLsQnr546Nk6\/dxwoXQWhLQ3dr7ayr6Mdll++hfksmT57TdpsEj461XK0N4AVGPIq9YepTj\/vIMcCBUOEgh6+yc9MUMosmoLCJQI14mh2TtF\/A1IscyNOjySaW20BdZ9dFhK+LUbZRaHyPiUJYCGj0hYrzat+1PvKe2OfSdLk1skMnEPOu5f6WRmdCViecNHJxOymGyAuihxDBiPkNBs8LU44LAIvpIZQJYL1JZV\/3FyKo\/2ncgIMMHU5Vb\/c5OYKigmrAHJh4t0NnFe6kzTvJce\/QyOPC9cyjaUc85+rzhai6WckLTLN7fXhcnwgsmWB\/NLfpBfNKfQed6IYJLp37XH9TPZPSVCAuTC8ew5icTO7LsJiVqSNI\/JH\/H6HqcqWDQLTuOpfefGwbze1hWG86DlMJ7K3Ky5vv0\/aTRnzKMIXmDRR5rP9PbJkrpaPa9eZgMhuGcHXmJtgXUkl+n+q\/jkl0ZJ91BpNAAGlRxlZUUzFJ6704UOUiSHilBlKMHxAkMyVQfHvvvUkW2Pqa9fHE+ssnaibrbpJSmK6JiwflDhy+w\/u48BkhdM+KVBVGrzNWvpb+ebwttxpHV\/PFgjZu+Fc5EK4BTFRobQyzOCDLKy7B4WMwGnSeHRrIEH\/4rneL9lSMnx+F8klhgaAI1IBb5RWc+SwYcbY\/dVZTHY6pcXPZvur7nkmu6aEiWRQBEP033eOX\/HHpy5HtG3jAcUNw+zfLzhElfpbDqK5u3L+V61iAMUXtKWJIgBNTN1wlOj9u4mIZxjAWBXI56UyUj7Uh6z7tCd4fYN5RlcRXvWiSYCUPO80w1robkYnT2+86tzuPqnJht5jqt4br7\/4NibxhZ24E5QviuhIvj64rFd+gCn1kPgDblBnKB+24cABXr387sCwbJRHiEwbpXd\/RJGcUo2LNodinuQNJaWRuZYGDopOkKziLe91Z3V2jgLLQb2VEzr9h8x5c\/ViTtBw\/vdNLeGeeuBTimECllJZuZ7SIvMuFXh1d8ISigiJYdlWuGPtGu0fF357+ZP\/GXABhaAsSVu7Q4XjnvpFe313atHWIpzlfqo+qwLBfQbVkvkpp4zLpSnswhla9lBw\/KszuSr66EsrkNnRtf8wxRKa1MBQYWbGcPGNr1FQZ65EOL7UtdeS8rUwKmaSJ4xTyFNxXgd7FpKe\/\/itnroAR\/iCTDNJE9UOnWHDfUB9loJIJ9pLYhpPMPYUqnbV5LUAv3yDggAO0AN1OmyzrqVmYQYCZHW9dZ+EXV+ItyCfmQ\/xNOKrZjeuxKbKWpBkTRkuJZ7ibzXKHSJM6GAiMW8ABS9vyekOnJJ8LXYCE9uq8xyW6H7c04ht7IQJD7jbNkcdg7KSXOyH3qp6Qjw9AuPnZq0CnA39CnjwRPxBP6JwCBWb5XI01TRgFqvqM4R6sX1SwIyRl3JjCEXPDBCAB5RyibwUWqnPMkv58x8nnIXDDfFml75yEYuXFepccKFLDCGjdU+FzKNV9FjUYf9mhh15ga0w9oRRBIa\/nONuYaMifVx1bdRChUH3g54RT+mprWKVsEXgOjKzrRQmfaZ76wwPK8Y4lA2of4BIVktPtPKpYLfsTjoD2iHIGpAnZeBbetwwzAsehLtaD3RhmT7VmUDUjfJL0aRFmPSQCnS9Nk4FMr647b0M6\/suMNZHh78G6siZVJ94jjOyT7Ml5NrE0xduVrvheUbYRVZGH+5scPqmJ8Vrf9LWaKNkqm9P1J4gVx+T+Y1CEhR9ahOsknroF5Tb2kHfpN0dvOyvNo6g9+6J2lD4PRNgq0G6FKiiipxlv5fBPaP3onrOPWGDJKf+oQpbnEO1IZNcI6ZzrpenWP5PpxjZ+fBV9dYvheTrGUqKEaZG6YLH6wmQSJHj6v8T8Dlc3W3NCH5V4Nr8javsryf2r8ls9d6UQsyQTAbfr2Ygk\/kPVrczxsrf2h\/466smxFdZXloqmSCiYViIvz9Z8tTHEpD0Ng0vj7l0ubNT+ZjlGL6r7pQddilNrm7TMKAv\/dX5XORlGofEUPW56hu9rzOvElWLueGgTsm6PQusebf7Isi73eVF5LebNQihiuCElot0N2J\/yY7wJn28n36dzJKu8pC9OVq+OrfSuybvXxZDxR5OUNM4j2cUDRUiko1aJorHzTERvr2HAg5rAq5j+Hj71WVsYRFv2MPX6R0\/S4d36YgaAc00xGjzbNcLXdFIS8WNfatXxGQJa85vecq90bs1w+YxEdgspt65El3gY8a1a9n9\/Hfl0Clw1SRJmAYg9Nce31imnjpKXt4ueh\/ky5EGs95hX9gSmorPA0WbIDKv\/eUDOuGJM6Vfz0gywov3XqlM3uTd89vSubCkXTroRYjzhXxUU5W6ArmawZsn4bh4RY\/FJIUIV5tbNRuf45DYWyk5nmT7SddShnpDzLv5lAL4N7FeKogg2O5eYaZdxxeJ38O3AUWeh7skPorbXe9Ntu9vsciNvcahHvQx+XqEXvsz\/UfHEJIqQsBzYNvot421F+ZoWGhGNEfCvDXTNa2acnJ029zRKo6Cq77pfXNyNyDUh8KN6pzUxHsEounoPurj3FqYaS46HOAtRNVp23Rj7asINz6TKKQkn3xCeqidRIxaIsl3rOxdToNDdjU2iLCD48VAxsBimiK6h88AXG02Sjro2yK6+6i\/LQhkZ25nKL6Rmnl9ayIu6lsGQ9njpM1V6e2\/9tpQiXKZY38z4RiXzZ4YFvcIT4b0p0FieqzS3bljlvdmrgoh+yLsQY57Gs9kVAvl4+yMGrKedlJy9ZEJ8kk1xgUHo+\/Jg+lPJvIX3MVGoR4UPyOa26yLR2GOMN71C2Q6ECIvJ2rYfPIwo0zwOdl2bp5bYZ2g7pXITooJ0wt+pxKyMUUheaSeAZcoFPENgI9CrpeqjiWEi6f2GGbEqrh7+6JRCPQHneKCGmlObI1yIaIN\/oADBY+m0VdpQjPqlXTlKquIhZTizi3VOMDZXr2I8DbN4DGyi\/eJpAQglBHNA6uAsWSNCcFl1dgcaJunH4JlTYbP\/hdnAisYR73mNuF4I8jcVkZXbcOhqrnCzBImJG9+5T77TE5\/OprhsdmPlrJzOO2ZVGp60LuvcxsUW4ycHDi01SP+scbJoZvxox\/onkQti2jJzNhtz5xsHJdlJPb+s+Hj8CCiZApSfBCaNa7PEaf4dr3Pd9eJlaiCutYUQV2EBGC1LyC\/ZWQG2hy+LgBjE4SILiLk4FffB1GSVz7mgMWi1UHARE3\/9i1RL14ZUUbtDzCKZsHZfvrcSbpQy4Ih7zd16GzLszzgiQmVrV092Fr49AH+ApgCdj39hXEwaWLC+uWpkd+0YlyzLTtd4DFmkyI2pXqrHAH9FKa0RNC+7gl0MBSCd+O4D9fsY28zWEWCVOEAkCno4mua3sPC0+\/SQu4qCWPeqODZbNOTyvBqsFq1S6d0r\/wdq13Oa3sIg9sADUTwvenEw+VQCcVKjYrAwmSGUSk+KLn6AH3GlnWIhpzqHCScXuaUh3FeaLPtsTR9URk0hiCBsy27MphCmmcsvMZo6RR34fM+aCnsZ74T0ilI8pduv9Cr8u4XHQEmc1EBbR8DU3YucWerjzX\/I6uebeTz24XUf6sBIwC8\/MMVNKppuX+G0DBcWv75djgGMT7igNqVUT4H3zJFlaKTsnnmhksDWymM9diw8xo\/QQa5vD4mit9PnTg\/HHVBrVH63vSbNEbSBF53Tz1NvoKPAS3Qz7pzIsr\/lSv7WZt6hOcaNLtlX+8TjdNcBY9gXAbqs8HexJjetUYHE8GzvGTp71ee+\/MgqQa7MJ\/KxAk\/J9ufWNzKLeuhUmJoQFgG0vYYC9vVz8v1Y0jQSzBE4sc2rxgxwV\/YHyWE1fL0mpXIV8WQrvrvRwCHBeCdWCPSIzIVyb0f41LKz6yoxb7IFZUqiahGwDDFitWWLCI\/J0+3wctNKAkUNZjSO78nmd3WM0F1OQbetd2nYEn9TxKU1W8aBC6p8G3c12cPlL2Z6xXq1obugw+jLuX7FZ3bbSF2dqGYrNQelC8KumhEWu4\/rtIJ6cKLBxHJsB9huUsvJBXm1XtsYvPASMewWSUsxhsSZqxLuMU9kU9h5MuK7O509MDZB0BplS5Ep0wW8UgoEl\/NZR9nlxZKAcmbYNouVmCiJN2+H78ZVkLFqnxIKFPPLwvVxqiW1orrWrxDzVXTjxfMgcJMZa0irtD56FOayFII09gN82xLiYFINsouakKFrHWjdhi+VrLWxeBVN7+tuquoWvqTZ\/YoHGpbvIo8C6i+0acKVz8J1TTFw3u9uNKJnq\/00xgmx5pf8EgGEPO+SWVEkx5dfmmZ2efawSKCZmtDoQCJlFoV19bUuJTU+q165PEc+6ZiRP5stIeAMTrZ7RiOeWzUpqmsen9oy+DxHQF7Yo6l8Q\/\/iPtFuFR30alGvs7kZV07uqoDIfplvC9d4OP3InfS3Oxidyet4g8emgDnApAFs7vUAvqdaDsmKTlqUnxDT9OW6Z\/JMYBm+o8QkltM6gI3viBerOhcw0FIGOvJoU9wiCA5kGy1RBHJGL+ujzmnneHaWQ0fjifdfRBqfjFsNA6b1Y5DvvsU0DT\/koqSRRp4hldtM8U7Zh7wU032FaWjyWyeT3Lh8TeS1gIrUgd7b1xD4kzK57+SMBkNsQNs4xW2sNhTGPLHxsIeg1Zi8xafm4fJU2IzGGUtDsKZPubwXk3eWK1zIMJ5F+nxZD0+0OFbAw\/PEHWR3nV7aB5yG23VPE4cSAI3CqAVJcfYPn+UU\/UKYBuHn3CGaJwxSAcPpz6NjQ3dygR\/ySGc1IX\/qGpNaDll0dKIdKwf4wzEldD3uzZvDgYKgc4jMOZZWfyJ1wkljkLQTj0RHPfI0MopqIWIuW30KJIh1fXJIXzOGnudRdeELPUZhSRLKLts9A\/0rl0Im1pdrOtGmvmOgFHfCoWxOCTXcf\/RKT21MrMoleY6S\/LIkc0oFjncP3Kv8me0njvk5KwKRVJy2cP8S5Ul3vtXWA6mD6pvaXLmzyJQHZberTzKDKTaklROb+9blVZtbX0RVkyDsm94Npqepv3AC1MXtRaIs2mfFijToCzutlDu\/kODVSnzjbtmH1kJMH8MxGwY4NaYZovZ4QmidOwLHsMb+gobQc9oOhlM+re1nd7VhTi6l+m0Vrja0yVB8V2fKhLDm\/ud2HBVYFMOMwKBr5Fr2JBFhkmh5Hp+hdVwMwIKLJ91rONBkhGdfxWAlSuB2mDTByJvxtY4MjrpO7YRQPGLktyWEKVkYtXdKA4FNPzAA\/ZbrM+aBf6WTrBmfLPWCeUHJeP7aUPj4VZfZumWnbrOv0Nrw+PHHf1GNTrfUtXb6aTdNnIXMJvRDA3fCXOQAJElOqvksJ9juzGg8YxDWhj8PnGMjswCfYKN+1G2Ige+dAcwGoYMvvvsk\/gr+BxBOkYf7eg\/bC0W79njksEoA7n6R4yduTfb3swLO5jDCfRGx8","iv":"1c41e0d4f9f6407d5561b1a2b844d7bb","s":"bb2b9b77fedc9b18"}