![The retailer's social media-backed space enables guests to try on sports attire virtually and share products with followers from their devices. Image credit: Selfridges](https://cache.luxurydaily.com/wp-content/uploads/2024/07/selfridges-x-snapchat-071024.jpg)
British department store Selfridges is getting ready for one of the biggest global competitions of the year.
By Emily Iris Degn for Luxury Daily News Service
British department store Selfridges is getting ready for one of the biggest global competitions of the year.