Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder
Seismic shifts in how women and men define beauty and products’ role
Posted By a Luxury Daily columnist On In Columns,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"dd928782e4f31f41df24faf33f3665df","s":"85a0e28647b981cd"}