Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder
Seismic shifts in how women and men define beauty and products’ role
Posted By a Luxury Daily columnist On In Columns,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"ef8eaf083cc9079a94d683277eafc052","s":"4014265458079cc1"}