Segmented email campaigns based on consumer behavior is one way to ensure a luxury marketer's email efforts produce strong return on investment.
Since almost half of marketers say email marketing will eventually increase return on investment, luxury brands should take note and develop a strategy to reach affluent consumers. A study conducted by MarketingSherpa found that 57 percent of marketers surveyed are using segmented email campaigns based on consumer behavior, while 43 percent used segmented email campaigns based on cycle.