See, hear, touch: Brands capitalize on human senses to drive mobile value
Posted By Chantal Tode On In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"d1de626986ec3de6cbf8f42a730bace4","s":"487a2c01beb45add"}