See, hear, touch: Brands capitalize on human senses to drive mobile value
Posted By Chantal Tode On In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"96239a0ea0fb83ce96a73f90c27c4be2","s":"ff49b274141d7595"}