See, hear, touch: Brands capitalize on human senses to drive mobile value
Posted ByChantal TodeOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"3025dc4efe34e7b0b22abd2aa593d5ef","s":"3fcb7f0625206605"}