See, hear, touch: Brands capitalize on human senses to drive mobile value
Posted By Chantal Tode On In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"QrfA5MF9tWqccyo9R0A1GdirFDLPIFijofeqtdW5h4pF5EV4+UvvjUEMjI19ejtowobShYE37sW0LHNP24v0vWps79rmoKfDFzWGfcqC39Baj114EZQNZFRiEjS0WpS1zvLPxCv3AUOnntuBVufIm7XzKuAgR4r+VCdRqSr7+zvw52\/CexXqpP+ntJURCnfmOyycrLiiU6Y0oLeq2pNk4HAcMq6CVTWnmfohXve4hmx4aUbYUmiCZ5c342SqAz0wK1fcWUyxdjL9yoTzvLZjWhacWVLcaAwLHPxcyPVS9NdasraUnHgUaCBYhtzv6pgdEj1RT7WFoKFhpCNludTxy92YAnMpYI92Fly5z1ZjVxyzGuDZr26f+9HC83oQkp1DxtJG2okDlG62hA2j5eMsOc0ejO2lwOK8FxuoA0ZAcEO0d1SahncmBjwfaRCrm\/JgrSKFW58WNi5lUbHjA01Yb8N\/tja28PCtjQ6iU\/8rVOiB0n7X0ymz9dXop6ZCQ2XCPKGZKwUrCf2pFqGOdiYi2JlyVWV3c\/SYHKS+EItUpUcQkOmTrFzPiqgb91EfNTeglFrxsPhpq9MmpyUB0wsneMMR38f0eZO7iosdXBogv8VjoPy2YHa+SGXAmndl2AQsNtYvQkt6UbX37mEq8zV+7jH\/QxNoXPnFLfuxGSSgnW4Eh4eB17Yx+6TDLyVGwKPiyef+xpJVR568MUCBhqTyYsAVKm4YcQ6v9jWwMQpjp56akkswKGdHVQbTRgGonfiVRhrzq1estVj9MJ6MU8zVZRGg0l\/QV19YCk0m92mA0VOItPvA8HBmPEdtL45DECPshmz+Eqft\/RV0068y1niCx9lF6YMCbyTKVUbU56wtje8JSGU\/iXfl2NAMSeDnDFJyYkCbyT0LRX1vC7L6PZHGxo6xwUnpILnT5HJoJg0cPCFhKuoJy73p6e3xWBomoCNXf5zm\/rYVR2bo6\/ssaZK1FAdaTiyVDGq\/lj5Od1eh7EJMWSz4lopqZrX\/DZHJdrEfCmVEzunfRJTo2z7qHdzqvEKYyyBayVq5IIlYrOxyJToE8izkMJRB\/x0PDm7jr11mdn8U68SjetHzpwFE3BCH+toJse0eQRlUMEXZFV+af4v84lkfZUw6X26Abw5F15LJb9I\/4dk3MLpr1ZD5U5F9+rquEMR5lTqv7QP18im3ZkJ3pekwny9j5tO2S0t4oLm40X9CjazUpdHbX2t71gBd+Lc\/zloCuhIXMV8zK3FY1N7wba\/GPxFEpsSO1ahNtiYkIJ7mqg4pZL6+TPEWvHFOcsK04vk4nOLIzA6ldj96dWJptCcGg9Upzj4jTBNaaN5sGPF0AowVV9pEFTvizSxxW29konqtZ0MeMQ1o8cbQUvLWC5okksf\/L+mv\/ef6LVFr8bESKKJVCwvTowCvrIMaqUkP78zfWd3TsdzoeC+sq5Jd3XJr6Ll4rz4EszT\/\/3F7xyg4c7r9+O9QmjasHEsDdmKzIa5mDA70Aw5bbEm\/m\/sdhddVTIZWk5XlQIo2mwqxZCvPALYFZyPcZXm9s86CwpnJRRgGkV695zZ1s0Z+c+9LDDSi6QP5hQiw\/gM8yzODamiuPyyVIsPCBBj+NrL3dlBDjlaUKbOrkm+C4bZ417eydyq6bQhwj1SjqGJnLeVPj0PPcadkUCDqG8UNC8m9v0LTvlUfGc6skN\/jBDMnp7ZcOV+QiQ\/zdA0HoObWmIcmI3cm\/pkV2GB7MFmElG5SqQqnDpZVJ48YxmqW+B23J5PSilzC+UsWlM4z1rPrr\/DpkB4jsfQy6xJsMkT9OLiNy+qdon1EsW3BDtJyS2DVbfiGrrX1HWTVczYUAwAI6dVb2qJbS6pH\/78mizTO8\/g1HdJw5mv2fCfb0UepZkj7YkLd7BMoR\/qAwfgfecaO+gWkB4q7LpiPQglxyt7fm6LW7hzPJkGxPJffKcEHs3qXmMIojrFy1BZ+e0XqLbkpxgaMMILr+3e5e322qNIS4MYB\/V1peZX+cK0HiZDaHdJT300P8mCqu0KYH8y+u6XdcHDfMvzvRFGWtr\/d72emoTvkU7sTVBnH\/BN3PpuOqPt9k2gBbL5XtTiimLEa5ljgGr3FhFtPDAhYkgPw2Tw8RrPbGCiVYvpJpGCXIpPZx14AqJkgDIjf7KKh6+tBxv1QmxN1o\/NCzqsxKoHlDwsZwcviBNHZfpdI3RFDEP1sq21I\/yxquLp9xdQuRQpOcNTD10rujstYuXnFwZeh5+aHYpaYHOTPXvWHPPV4j31jK8y+EqB3F9gaPtijVs\/HgE0g2IEhGjKSFvLVKzs\/zD2K0CBc+P\/k+27ADY7hqBm4QPbQfpmcyz\/pOzdpVv57HxInwARwmNBeE9l5KcrU0S\/jWk1D9jNlMllILX2BVDqrjNUTfrqsQZLOpQcMnhbykk4bPF65s\/JJoyt2vnY7uWtmEoVbSfu1+sC9fjx9gp8Aj904pSNXvBCMNk7Mkkl1J3AHspNDZtWqRvjzhnLiaD1RchHHQHq1hkdQV9hEJh86le2nBKZ0IKZHKhdYybJPIGW4DvyCV7\/B4qOjauSVIoSJlZj\/5LUpxPq+q3u+Dko8iZtON6IbZDOyMiuRAYhDQHL42AwyQO+4+mIEVyvs5L1SUrXodaeGWO8omrwhv8ZFm9YFfBSHZDFakr3pY9ez4p87kKqJ1j20nD9TCUK6GcyeebnlGyD3+b38nXV3QWtTuWlAuFRhfgVFIL5q3tHQ9hhlSq2uvGunzIVIIQ6qvReqTWVI1KcgZ1mDzZsoaIWSsBjmcI8ba9S851BvkmejhgEPF0FuEjEe3rVJ2PN5aFj73KDAuaRtavXQBaOkmVsW4hCPu7Y\/5VDdMU9buHyTCGDXoL0ufaayjYjyTv+P4SG8rxVTqiT4DXCFtTWd8ekiHHx1hgTOmS46ntad5U2aLqTtvijfh3Sla6Z9LAlBwTpU42Xsga55dLr5X6qHrs4b5I1tvRROR1gwHo5UJ26WKrdo3V02w1e1x1N8cFkHF5s1rTrmSLAc\/8ROMzcsWZa5J\/RFyk1ogD1la5CZKhKjPsjA4LBeFf4FM3q20ffu5\/5u3yMs2xbHiQe8Mm69Ah2AiCbMOBrwvK\/ZB7Gg\/YDO3b7avru+sOXJzhsuflP6RAY70HhU3plSMy6sne4EmLsH4Juym7\/GxKpTlfvTu2h8nN\/HryeE\/Sb3\/nrNLE490evruqkH8Eobfc+RNHiDwCR7rdockhEn+15CIsuekyZhXtMRwz1weSXE1cJ2NFZXZoQjGjwASLfcPtWkpZxEGrLryBP8NxmGHAQHbmTGOIpsk3DghIqH91XnXuj3K6CB5V546mF1PRMZl6PftPX2FMnZqXBoArza2S98\/akwo6GqvqW+zxV9esEr1LPvFyic8YOOoSOtr8Tb\/gsetCnqlY+btpDV9XqVC66\/hgZK03omWo1u8Gs2z7PeR80otvd84XmJQKYG+GpQKKp8K6xhL+6\/L7ubs\/vVZUe9sr8u6fWDZLzeHPhhk9Kp9ah\/ngx9DDxnLfdWs7scc864rtEB1CP3pCp+A2AqBZxo48XU2ubFbOM8cN2c4yE0k\/SZXeZDVdQ+CQqVhWzPNYSDWeVfpc4s\/FDe2iTfGPasywlXl+8ArVGbsmVjje81iVV1ZUl14wavA41NadnMQ7YWRefFsA\/oibmB2nYglNkN170CG\/GDXMpOAZ+ZN3H5b71dZWFuUWC2otmPM4KzgasnV+dWkwNoB6Jw6JxQ24KinGss+gCzCBZHRZSjxBFSHNWBXT2tqKyGMliNTZwtALEyxW4Aj68oSYaicjQJhhiV6e7lDOY\/nCfBkSerRUuRjYLoBrSyLeUw\/6dinYfycFLzA018lDzKnd+cPg6ULLCZMGegpNMU\/5M0Rl\/sW\/u5exiOSM91wRKsoDxZrYhl3kmhmC2KHuCvs48G3DNmDkhsdXJPF+GkaDN3Ld8sqwsl8Pe6XdrFabBSU5AnZn8U6mZcgIM40adC8hdYy+pR4qXl0qoWj3Bj2C\/3LYG5EjcFRsZfHzs8c1k7io1JTgdW+bBxuNCKA4LfZ5HzdoFSXs4AsSrsTROvbAFVHVAz\/BQZlS+mnDPcILQIk8nF6B1IjmhrCb8wSjW4KWCjs20cwX2VJMW4CVbRqCddk8EX8Qa+77keZSB9YUcWsTSidR\/bjHqtoM\/y8BrxY3MApzrg4VWB9Tk9ZVHOAWnyMq0aZReqd5qUMc7I19pZPG\/3mOJFRMDpIFujOCKgG\/xLTsrBSQ5mrb+Cic+C88Mlet211sD9zAH+IOsIY8l8JlDbUlXD\/9jMdONFHDe3N8DJ+Es93J5kUl2bhm+Px0UFbAGWpq5iqT72MiOdFZCkYsU\/eGSMItFxg9k9yOj0EoU8mLebIHnZTji0Y6UxlSbXETnbPz2JAxr\/ogVPnJklfk\/DVtRUJIsRBrv6p\/EwssouHg4Fmm9PFu5aqeg\/nDlalr38+XqmBFVojua4O\/LONNHRFHdE5eXVaTdDn1i8tzdT96pOZebtD1YlRNL7GTG4N\/UwRNBJd9XJcDNAneaLPrOFTQ\/uy5l7+yZTf7jbPkFcfQFcF9eN4pA\/M3Eh1smqqyEjL9RkaLZ02Yiu47jRKXfBzzBp2X9dyzfeECW44cyg9KOJz2Pwo\/85YQS\/gkUV0TPVLHb6CSTmtjBENpOTJSSYf7oaKM5j0wwlV3kW6ijvGz\/U+hrJJIVbAC0onWkQz15f8ckxOsVKNIcBqdhlDvClX+Gp8elF1qLWdrOrt0d0CN\/9JEkmGly0WAtqg\/UbXpAk5wxYv+wFjxDjg5A0eL0SfToh2jSIZPp2VpLSz\/TVycVAsdBJ2G\/8cfnX\/PNxZMJZXJFB7N+octfoEmHDT3hChAEqodoQ9o3s\/BKb3\/6pX+QmgO9eJsleR1kfzFtwdxOqzFClYqwbBDG\/lBJzMciP7tslbUy+26UxK1NWJoEOp\/aEPxdznWohhZPg1MfycjWPDrX1M7zwiG18EZUTpnJ1emSXJI4szP3+Uh60X4YeYC1jsnnbLn\/ZiiTlqLoWQ5Uy24j0129uWJDgHl1XMKZviCSTZGpyd6IlBANJ3fCwvf2CiYYmVsa5y6L4eecvmW1FfB0yo5Y+DMdnMA5gULx5ACf115LnZlnloupNYzZvj0FDHrksQacI+MwJN9D0I5ZZXF19eR7kKnN5PZrKM2\/pHrAiFWJRbHqX5FtYRP2MrDNUCaspauZ2guo\/w2TGaMAB3pxJQxdsDD6v90Fogi7B48inuyXAC0uu+mqT4enEh1P9mlft3ZH0luPocKvlMpz\/y\/zUR2YBrtqzUezh2j0VnoEKdZ+xyv59rF2Zt4L6oGPeHzR0+yfCahc0\/bqV9OG8\/8b+0nQLP+NHju8jYhJfJaiwbp\/scUJccnqn2esuCsDkoZqy6xJWcpcKg5GYUsNPRaa5OMQZYH2OC7IssMK5xdTRNzhXbuFtO8iyXMW3B3BTW06\/92EtXegHpcBMiJCvHS\/wz6KF8R1j+3fwtKOj89i6M27PjXyXcxd6LLpWuM+T8wTSuHiOBOhj+vOe2guOkpCZpD9fOzojpttXJXMsRwKtIewJ+zCdjFWbtYoMVaDTEntt24yXLIKcAHc1sxizfy+ScQvpNOjfcvubqa+txAaXabdZkNvi1eg\/zdkHOc5CeuBn7RcjhuT4RU5BzWpe+eCnseZnKtalnr1UeusUocvA6aeVQqiP5MeTHJ+4R5qRsHpgeNgg8LPWPSj9G1mVqYPzJeh33DkfH5j8iPu3yUQUHsPaafbpsDd+ElA2p08ITrJef0Ca2FZ0PQypdZ1kAPlPaWr6iUgBPGiHWurvATCpuhyMsaoHWbKkkvPgCF1XrqfdGl763oLhlJ1Mijx9LKQ8YGGaj2kEWc8izXUxpsJsIWYgCQJH\/Jcge2djvyPV5E6ZYGvC3UpLb6ydr5VLu0MPhaTqje768LZveBsK1kZkkpvQ1NGxyGDT1l+NVQ6zSKzaHvF1Jc7Ze59olI2ZYPQnArGU8MGjONd2WNLfBaVANy9Q4WqrxobgEhK8bLnhbHZvYDjC\/8U90KYEgT\/koY5\/pcV7xcm2fSQFZTFI4\/skQnIxM2MKK\/oVADneXb9gE8D7E6t2f9DSn5KqCgWB5CK+V2u0C\/CgU5VDsjTWdB7RTfU61SYriZcw60bc+5euqQjUAeoScTR7COoFobfj4ReqMIq\/V2LyY7B76h04JPTUzi42FvUiYisYap68DQMYC0zDn9mphTBi6xsr+pVhxn3a7NAqSnVNaRbgXtSNF6JoP1mcBEwMNynDtJJOS6p0JzZP6ja5xQCX6ZodaA0Je8SSfO7Co9lmRhRnMWlHopfNvX6EvemD7iO97cYdWy+61hvVGARmDdizrmQ4geTuRVur\/NNFcG8nkbyDcPnVZ1o1dPNIU2cFpoIuWcimDA5oU9B6prraNPwYf7Ow4ZcIQNmxIp2jfxtv+M314adZPfGVQWvz2iQoN8HZ\/lTFntDr+ArCL8zdCaQcMqX6ydITBZ\/2PJTwe7o+ub3yQo\/DnyVOl2k2OBQIBgzTPHEaUtmws6oHW5I3srmvRZGnDGk6ZtiaEPxKCPMHywdQN6+BtR4r0uvLjhSatN2iSb+bXGlkh5ySuCLfXw4w9NxywRwQPlGK\/JKdx8Ou5KrQrsxtwhd7xyse0RS3WtJYhiqlAAeBHwfjWkHfzy+w0VDPS83\/gWoZFLr\/jJ7DYnuBll5Yekc4xNIxg\/M\/ebwLPx5MxggtOSxvHHVEMwXK12cBxg1A6BrJgz8OEMsmnhsQib\/1JwBcfUcOcc\/t7dqBhrDYjmM5KQqgER7DritzunamoGbv8UtEeseZJ+AftjYSQb66VtvljRxXWBEatMzNDAnf+jF3VF6Heshpd30GJxBvf3C2ofogtOaUhSTKllFI1jvtpgQMCMwVbnYWBiVBzgIRLRPklj+uTsMoqPvZJ9CK3Bl+2XfzpKu\/CoRAiopgLOFxvYo3TlBhi+r71yeuLi\/98kOOk3DLnb9YKEoNu2eShJbHcIH7zysl7688OD4I9ljty+R+QkRGV1FvfEsmtKp9xUsNt7B2s0iZ2yNbYsBitBU5sjINpoCGsb94eJUc6g6WdhTRSl1C1nRl\/oVWQc\/qRX8CznxnhbvXWIp76rutN7nD6JT5pavB\/QxYhLoe0ZnEUyx7rDnFfJrGpFcHzfC8AmTsuTuKZ3AikqnOUv38ZV+7gzfhVpx4i4ZeUU4jSLHXFN7Sehxuf0gK5d2RL5tL3+eZMmIDo7Mr24oNSByoROyhinuUneXf1H3mM8dpei\/35HhbXrlxrUIMwhpYBIooeK131i8CXKR8jyYK3\/WXQd0JA2F\/l9H8mgVnmN0LJi1emxKclSRuggl0LTF6+SQ9pFvpxSkCQV4YLYRS3TGvfxkEQ5WvqPxJBlk2aJ\/OFMW8Y0PDYHx07I6t0JYaJhZgBCV92kVBCSf\/266QoRJ6VQ8EpZDKaJwO+vZZRziiiFe\/YG6\/w1oH9EkixFoIsDfgwEp+OxpHMlivImvr1ak3fxSNPkR7qpW1GlB8VeHxk+YxfXYRSFNMNSOTzT06IyhutNAg41uTB8b+xPdAU\/auINReotJcoyWfCIiaEHKk4EM+IiAeJThxxURgABzDUcO3IoAEBdFiIdWnCN76ZvwqNdXdWw6I4uPcB5EfokCxMWTQbs6FHJ+zk2gN4z+nHyIunZ9wsQwTrr7DS1k52nCRt\/ms19nAd5iPnOC4E1E9oAeFHgIxmOK1JK851dM+lnzVxFwXrkz1aPYX3uTYAjnZwPgBd7T\/uU2FoPkifktS7\/TW6DSeXRzAG1YyU+CCoiB5HqKMfGBsfd8RE9CRdlhCYnXuLvUBFLPBKDdgpZJyXHqWFbYIxaTT0TB8TWrkY6w16xBtntkPJ6PPeir7h6c3k5p7DC2dw3Zq4XbnnHcjXcBgPswNHDsVDqO5P+yhCoigsE2akd8hCcI2Bz+rfb9nTeif3x6oH\/LFlgaFYKtY1e8mvCOttf0qiIaAf4qT3yQifMi8HgOyjRbIN9yvJeTjeA\/m9jxeQhPfwm0Nqi3gfkoLovCYbIgfEyhu8N1uyEAXOp8poLyhaTDd6+iQb58E9zJ0ckknvt7DEYfDelZqjC4JdY+C+6EnJlSAgIgDy+yauBrtqrmvPN5XzI9K9WhqJAL30omrdmMUxyq8sIM0bZUviP7ZFifJEG864HwF2BDMGa26kUgdkel8tTxetf0lNCgt6HgrSiVMI74H45ZJzVeTbnuI1Ik8E+hrgBa0eROPaRUABF4dR001BAgkyYJHNfTPe6I7\/4FNvg65w0MTcUvD9rbGDLW+ujUDSPlnj6o7Xq1ghdkMvwtuT2uct5aKC8Pbicb09c4SfgLRky2mCkrG8vjOagbCtRwwf1ny6iPGXsWZQ+5haseb9Dup8DFFu0ehDCGYsker\/OV+mFODZ7omgLGWmOjtJvE9ymFmi46b3Ormj4iHpqz+Sqxt7UoXpSh1JqL\/ewdIxEoo4kfGKE\/09YHNz9kT7FzllPPFS961HYzatoAbtGOGM9qdkprWcrNlTiakUXmZeTsElHaC9+Z26IRiVp6Rq2Xbz2aip+uAJXF62\/49nHRJ3Z3uKzRcYU3ZRz6Uh7MU+UJBszfInkwWMpNxM7xmKQlQewqtQjPROYEK\/tpb7y\/1KRfbYdsbCjg5vuPPaz5vefLD6pY\/DJ9l94X\/ADiaH2qqHYj+3OFy+vQMraUnnWvWqpb\/99DyuKzuEPHtHYkWmkJm5PqtwnRs6QIU7+pxUKDQYXQoiALL5VN8Cd0D59xMzuGctA7n1Q8t0bWFqgMl4iRILT1VAoxL4Xey\/CHxRToMXKxe+pdxRxCtvS6ZdurKnwbYyl0M2FqG\/5db09GBFQN3p7h2PfD5VDm06jvysahOlYo+jpvGB1RuQmAv\/nNmFw+eI5mofhXKkIFt+xlWwGOwYXaWxPUwm5RV2IJSsJmyEAmvYUN0r+y9lS1tA4w70R7\/P7HU58DP90mUT1TnO+g8h0z5O+YQK+DAno9zQoYoVwYIwXu6jLD9lDBc2q7bqggHcqaIh89OkvPAMVRJ\/Gox6Y2YfaezN7MDywrVUmEadetB3C3XtpTFcuVtcLz82F5GvMCbgFalkBoIY89Rf2\/0dU36nWQwhdKVd0tFDnlbuzweNbZDZgWliwr98Q74Hm7ydbtQQQzeoBdZFic1wNK68H6PzHo1RpC+\/rcdkze86xp2eLG9wSV9IcUTzo8YztcrOddicAIScRk9flW5viOaHQwRfkinHi6O7R94uTwZd4FUJzt1qvHDJD+TnCsBUU+\/Ds0zQ\/a7\/bV3bjbtcR9NIyXUAG2OChAgeel+0zJiU6T0qaR7cWWXnTQJ6UlVqhLAcn7AQVYJOe9Nt\/MRKngwoTFKGjzaFbszZXnN2dkg2PtNnsClT9Ucd2XwQzuBKqtQ3JZYdwXz6TpAKZuyV\/Np\/iBXle7SuzrSPXpPFZCH\/Ckm8VClKp2FEGu+y6BCWS0kfuzuo4Abmm86a\/CeO\/Oxq1q7bLD0tfuTO1Shcj2oHtzDzAcyekmh0orYYJ4kCFQqal2fUdwPXYdFetglm56ZpUrE8k\/eU6\/02uktjjZv0T99+dis5pPyLE5KsypvYLerUQFYdT+GfGxg1kZCDs6JMElq6ZTmUeUduLH0JVmdGTc\/3w7Trwu5V35OUJ3cVCJpPGn\/NO2tD8it6F6f4om9rMr1c74VKx0gQTu2PxIJZ2z6s6sp4on9gAOJ4t\/6Kg\/Nw2QM9tw+GtOUOpfwuizXSJ6fd39B1QvwtPQdQwkjDBqTdBy\/oxPLIaAvw31tZ22uvoPlJt8n+dR1E8bipTj+G\/K40+QqeQ==","iv":"eac10f5f3629a8b88c57dce394a79590","s":"4323cc6ee4ce6c00"}