See, hear, touch: Brands capitalize on human senses to drive mobile value
Posted By Chantal Tode On In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"82f52ed6c958ba404605462452042b8e","s":"64b238de60951aba"}