Salon City, a beauty, fashion and lifestyle magazine with a Hollywood spin, is using Broadcaster Media's Smarts platform for the creation and distribution of media-rich, context-specific ads to targeted mobile consumers.
The publication's advertisers can use Studio, an application built from Broadcaster Media's Smarts platform, to create and distribute ads. Texting SALON to 650-224-0053 will connect on-the-go consumers to Salon City's graphic-rich mobile Web site.