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Saks Social Club gets VIP boost

American influential figures such as model Leyna Bloom and astronaut Amanda Nguyen are part of Saks's program. Image courtesy of Saks Influential figures, including model Leyna Bloom and astronaut Amanda Nguyen, attend events and craft content as part of the company's program. Image courtesy of Saks

 

U.S. retailer Saks is expanding its invite-only brand ambassador program.

Connecting the luxury ecommerce platform and its customers to new communities, opportunities and charitable causes, new members include media personality Paris Hilton, model Chanel Iman and basketball player Shareef O’Neal. They join a diverse group of Saks Social Club representatives who front marketing campaigns, attend events and craft content for the brand’s digital channels.