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Saks aims for summer foot traffic via charity effort

Posted By Tricia Carr On In Events/Causes,Featured,Fragrance and personal care,Industry sectors,Media/Publishing,News,Retail | No Comments

 

By Tricia Carr

Tom Ford beauty counter at Saks Fifth Avenue
Retail chain Saks Fifth Avenue is holding the first annual Beauty Editors Day at its New York flagship store to benefit the Look Good Feel Better charity.

The retailer is inviting 32 beauty editors from national magazines to pair up with 32 beauty brands represented at Saks’ beauty counter. Consumers can sign up to receive a private consulting session with one of the pairs with a $30 donation to the Look Good Feed Better program that helps cancer patients with the appearance-related side effects of their treatment.