The company announced the opening of Rolls-Royce Private Office New York on Sept. 25. Image credit: Rolls-Royce
British automaker Rolls-Royce is expanding its global network of appointment-only centers offering access to bespoke cars.
New York City’s Meatpacking District is now home to the company’s third Private Office location abroad. Here, clients seeking custom commissions can work directly with designers based in the Americas, Rolls-Royce’s largest market for the last two decades.
"Today’s inauguration of a permanent Private Office in New York marks a key moment for Rolls-Royce Motor Cars in the Americas,” said Chris Brownridge, chief executive of Rolls-Royce Motor Cars, in a statement.
“Our investment in this office is in response to the steadily increasing engagement we see from our North American clients in this region, constantly challenging our designers to create and develop even more exciting and ambitious commissions,” said Mr. Brownridge. “We look forward to welcoming our clients here, to talk with our specially trained designers as they bring their ideas to life in their own, unique Bespoke Rolls-Royce.
“Private Office New York will complement and support our regional Dealer Partners by enhancing our clients’ experiences of Rolls-Royce to new levels.”
Meeting demand
The opening marks the luxury marque’s North American debut.
Rolls-Royce Private Office New York will service buyers with specific preferences who are increasingly looking to get in on the creative process.
Here, customers can connect with experts to personalize their very own coach, considering details such as fabric, paint, leather and textile, each available in various colors and finishes.
Clients seeking custom commissions can work directly with designers based in the Americas. Image credit: Rolls-Royce
In addition, clients can check out a set of exclusive, themed collections. The elaborate releases are produced by Bespoke Collective artisans at Rolls-Royce.
The Manhattan hub joins a web of client-centric venues – one in Dubai, established in 2022 (see story), and another in Shanghai, unveiled in 2023.
The inaugural Private Office stationed at the company’s Goodwood headquarters remains in operation as well. Rolls-Royce will enter Seoul with a fifth Private Office by the end of the year.