Wind behind its sails: Rolex zealously guards its trademark. Seen here: Rolex's Yacht-Master Regatta watch. Image credit: Rolex
Rolex lawsuit highlights importance of dilution claim
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Jewelry,Legal and privacy,Opinion | No 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","iv":"3b28ff8888359d38705703f3cb58b9fa","s":"818fb2cfa172715a"}