In a reverse-psychology move, hotel chain Ritz-Carlton is now asking its guests to let the brand “stay with them” through a brand platform revitalization that will include video, artwork, a Web site relaunch and new mobile projects.
Ritz-Carlton goes with complete brand makeover
Posted By Kayla Hutzler On In Featured,Multichannel,News,Travel and hospitality,Uncategorized | No 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","iv":"650fc49d830fc4156c141debedb31e29","s":"b994fe18b4e53b54"}