Upscale hotel chain Ritz-Carlton is stepping up its customer service strategy by introducing World Concierge Foursquare to worldwide consumers.
Consumers will receive traveling and city tips from Ritz-Carlton employees for destinations such as Dubai, Miami, Toronto and Berlin by following the company on Foursquare. This is the first time that a luxury hotel brand has extended its exclusive services to a mobile public audience, per Ritz-Carlton.