![U.S. department store chain Nordstrom claims that order pickup is now its most profitable sales channel. Image credit: Nordstrom](https://cache.luxurydaily.com/wp-content/uploads/2020/05/nordstrom-store.jpeg)
As the COVID-19 coronavirus soldiers on, it is forcing retailers and brands to adapt to new shopping behavior that puts health safety above all else. So what was once a service offered by few is now becoming a key option for many consumers and merchants: buy online, pick up in-store, or BOPUS, in retail lingo.