Revlon’s cautionary tale: The changing nature of influencer marketing
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No Comments{"ct":"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","iv":"c1810607e22320c2d748637d4a946631","s":"ae000cf074ebfeb8"}