Revlon’s cautionary tale: The changing nature of influencer marketing
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No Comments{"ct":"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","iv":"b7c098cf47da99e42150898e2bbc743c","s":"29e67e0341717605"}