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Retailers should leverage omnichannel fulfillment capabilities to rival Amazon: L2

Still from Louis Vuitton mcommerce film; the brand is one of the only ones to offer free next-day shipping Still from Louis Vuitton mcommerce film; the brand is one of the only ones to offer free next-day shipping

 

Retailers need to look at free shipping as an investment, weighing the short-term expense against what can be recouped in the long run, according to a new report by L2.