![Consumers are largely the ones steering the discussions online, leaving companies to sit back and listen. Image credit: Brandwatch](https://cache.luxurydaily.com/wp-content/uploads/2024/01/brandwatch-main-image-010223.jpg)
Social listening analytics platform Brandwatch is sharing recommendations for how brands can navigate an increasingly crowded peer-to-peer media landscape.
Social listening analytics platform Brandwatch is sharing recommendations for how brands can navigate an increasingly crowded peer-to-peer media landscape.