Retailers’ personalization efforts fall short of consumer expectations
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,News,Research,Retail | No 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","iv":"e4928cd7d62f1e4a9ea02e57a9dccb4c","s":"978d59dd5580b0bb"}