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Digital investment, informed employees arm retailers against ecommerce players

Printemps partners with Wirecard and becomes the first department store in France to accept payments via Alipay. Photographer Paul Blind (PRNewsFoto/Wirecard AG)

 

The disruption of online shopping has greatly impacted bricks-and-mortar, but physical retailers are fighting to stay alive with an arsenal of digital and tangible tactics to safeguard their industry.