Reshaping sponsored content to boost authenticity, engagement
Posted By Nancy Buckley On In Advertising,Arts and entertainment,Featured,Industry sectors,News | No 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","iv":"dbd9b3ce50d4427e7e429393b56ef68b","s":"4a4298caf47a9a76"}