![In a time of inflation and all-round economic uncertainty, consumers are cautious with how they spend their discretionary income. Legacy pay TV and streaming services provide more economical entertainment alternatives. Image credit: Parks Associates](https://cache.luxurydaily.com/wp-content/uploads/2022/11/future-of-video.png)
New research by Parks Associates shows that 23 percent of users of ad-supported over-the-top (OTT) services click on viewed ads, and from there, just as many users regularly make purchases based on those ads.
New research by Parks Associates shows that 23 percent of users of ad-supported over-the-top (OTT) services click on viewed ads, and from there, just as many users regularly make purchases based on those ads.