- Luxury Daily - https://www.luxurydaily.com -

Research shows video ads are being viewed and driving sales

In a time of inflation and all-round economic uncertainty, consumers are cautious with how they spend their discretionary income. Legacy pay TV and streaming services provide more economical entertainment alternatives. Image credit: Parks Associates In a time of inflation and all-round economic uncertainty, consumers are cautious with how they spend their discretionary income. Legacy pay TV and streaming services provide more economical entertainment alternatives. Image credit: Parks Associates

 

New research by Parks Associates shows that 23 percent of users of ad-supported over-the-top (OTT) services click on viewed ads, and from there, just as many users regularly make purchases based on those ads.