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Rejection of Valentino trademark application: How the US trademark office evaluates trademarks
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Legal and privacy,Opinion | No 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","iv":"d1660b53df6259bd7f0eefce6388adaa","s":"663c7a1742947efe"}