Milton Pedraza is founder/CEO of the Luxury Institute
Reinventing market research in the era of consumer data empowerment
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"53ebf959591ee8d7b5351b6392d96224","s":"e22834aa83bd6bc2"}