COVID-19 has hit U.S. luxury brands hard, but the resulting disruptions it is causing could lead to even lengthier economic hardships, and novel rebound strategies are needed. Image credit: Coach
Rebound strategies for US luxury brands
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Retail | No 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","iv":"e794a2f6f65aa57094e447d11770e409","s":"77a9785ffcbfc659"}