Rarity, limited POS essential to niche brands as luxury becomes overused term
Posted By Jen King On In Featured,Fragrance and personal care,Industry sectors,Marketing,Multichannel,News,Retail | No Comments{"ct":"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","iv":"fd8698a5868e1488a723611e7b1bd018","s":"a36086318a2a5270"}