Polo Ralph Lauren Corp. is sponsoring GQ magazine’s new mobile application in an effort to promote the preppy retailer's fragrances.
GQ Style Picks, the application for the iPhone and iPod touch, is powered by NearbyNow and features style tips and options from the men’s magazine and a "click-to-find nearby" and a "click-to-find online" commerce option. Polo has a channel within the application that includes tips and videos from the preppy retailer.