Ralph Lauren is featuring its spring 2011 children’s collection with a storybook that showcases the brand’s digital, print and cause-related sides.
The story, RL Gang, is available in a click-to-buy digital version online and via Nook apps narrated by Uma Thurman and a print version available at Barnes & Noble. Ralph Lauren is also using this initiative as a reason to donate to Room to Grow, Ms. Thurman’s charity.