Ionut Ciobotaru is cofounder and managing director of PubNative
Rallying cry for transparency should mean more revenue for mobile publishers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"bfe4a5a4028729c08cba60ff134e52f4","s":"777441a838a6baa8"}