Yoram Mizrachi is founder/chief technology officer of Perfecto Mobile
Quantifying effective mobile user experiences
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"f6e999fffd0a92558071ff7af9bb9bbf","s":"ece25c309b235269"}