Montblanc owner Richemont is quite protective of its ecommerce business. Image credits: Montblanc
Protecting a brand online: A necessity, not a luxury
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Legal and privacy,Opinion | No 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","iv":"ff7f06384e79e444a0eaae227a942431","s":"3599d72267d9afe4"}