![Montblanc owner Richemont is quite protective of its ecommerce business. Image credits: Montblanc](https://cache.luxurydaily.com/wp-content/uploads/2017/04/Montblanc.png)
Protecting a brand online: A necessity, not a luxury
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Legal and privacy,Opinion | No Comments![Montblanc owner Richemont is quite protective of its ecommerce business. Image credits: Montblanc](https://cache.luxurydaily.com/wp-content/uploads/2017/04/Montblanc.png)
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","iv":"c236c8831a71873c09b6e4836a0a1754","s":"c39f7aefc3eaa28c"}