Evan Magliocca is brand marketing manager at Baesman Insights & Marketing
Producing loyalty programs without focusing on incentive-based benefits
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"49d120b1cb45bb783ecca3a8fee7c9a2","s":"2436429e485af534"}