Evan Magliocca is brand marketing manager at Baesman Insights & Marketing
Producing loyalty programs without focusing on incentive-based benefits
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"9a3527f6598148c649f387aa7e5a75c6","s":"ba9c25ea52a318fc"}