Illustration of Lanvin's Alber Elbaz
Today in luxury marketing:
The growing business of private clients
Scan the front row at just about any major runway show and past the hunched-over editors, high-wattage celebrities and stoic buyers you will likely spy a cluster of private clients. Typically dressed in the designer's garb, not unlike a fan wearing a band t-shirt to a rock concert, these brand devotees — many of whom spend well into the six figures, sometimes seven, on designer clothing each year — can help a brand hit its quarterly sales targets, according to Business of Fashion.