Gilles Rousseau is senior vice president of sales and marketing at Splashlight
Prioritize ecommerce photography over social media content
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"d7ea3793c7b7ca95daa3cdae3c9cc93d","s":"debee7a6f8e399e2"}