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Print resiliency apparent 40 years on from Ipsos’ Affluent Survey debut

Image courtesy of Net-A-Porter's Porter magazine Image courtesy of Net-A-Porter's Porter magazine

 

NEW YORK – Since the launch of Ipsos’ Affluent Survey in 1977 the way media is consumed has drastically changed, going from analog to digital, but the wealthiest individuals' behavior and sentiment has stayed relatively unchanged.