Milton Springut is a partner at Springut Law PC
Primary importance of secondary meaning in securing powerful trade dress protection
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Legal and privacy,Opinion | No 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","iv":"d614e05b1630416262c2e3f3c0c3eea2","s":"9f82674916ecb8b3"}