Andrea Tobin is cofounder of Souler
Price no longer major factor in how consumers define luxury: Souler cofounder
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No 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","iv":"df0ec55d26d82de6d5d2ee80929b495e","s":"f9b250b95251bb4e"}