Anna Szubrycht is founder of Chic Being
Prestige beauty brands: Creating desire while engaging with modern luxury customers online
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"2a024c3273b8926044038ae989d0e8ac","s":"2c7270d060b884bf"}